p_GeoStats指标数据似乎被夸大了。

Question

AdWords GeoStats的点击数据与bigquery中的AdWords账户和活动统计数据相比，似乎被夸大了（接近4-5倍）。请帮助我理解。

SELECT SUM(Clicks) FROM `ProjectName.GoogleAds_Reports.p_CampaignStats_XXXXXX` WHERE Date >= "2019-01-01" AND Date <= "2019-01-31"
as compared to 
SELECT SUM(Clicks) FROM `ProjectName.GoogleAds_Reports.p_GeoStats_XXXXXX` WHERE Date >= "2019-01-01" AND Date <= "2019-01-31"

预期 - AccountStats Clicks = 2035413

实际 - GeoStats Clicks = 8422608

Answer 1

出现这种情况是因为你没有过滤出 LocationType，在您的情况下，应该设置为 LOCATION_OF_PRESENCE.

SELECT SUM(Clicks) FROM `ProjectName.GoogleAds_Reports.p_GeoStats_XXXXXX` WHERE Date >= "2019-01-01" AND Date <= "2019-01-31"
AND LocationType = "LOCATION_OF_PRESENCE"