如何在Google Analytics（分析）中计算跳出率？

Question

从Google Analytics（分析）中提取一些指标（包括跳出率）。保存的数据如下。

哪个指标用于计算跳出率？

如何使用其他指标值计算跳出率？

{
"_id" : ObjectId("5ecd09c83f80224b219b6827"),
"source" : "(direct)",
"medium" : "(none)",
"pagePath" : "/",
"channelGrouping" : "Direct",
"deviceCategory" : "desktop",
"date" : "20180326",
"users" : 6,
"sessions" : 6,
"bounces" : 3,
"avgSessionDuration" : 95.3333333333333,
"pageviews" : 6,
"newUsers" : 5,
"sessionDuration" : 572,
"pageviewsPerSession" : 1,
"bounceRate" : 50,
"goal" : 0,
"accId" : "92025510",
"agencyId" : ObjectId("5e3136e4c2a1b60c89ae07cc"),
"accountMongoId" : ObjectId("5e4ee454cdc4db6a02696405"),
"dataForDate" : "2018-04-01",
"dataForDateTime" : ISODate("2018-03-26T00:00:00.000Z")
}

/* 2 */
{
"_id" : ObjectId("5ecd09c83f80224b219b682c"),
"source" : "(direct)",
"medium" : "(none)",
"pagePath" : "/",
"channelGrouping" : "Direct",
"deviceCategory" : "desktop",
"date" : "20180401",
"users" : 1,
"sessions" : 1,
"bounces" : 1,
"avgSessionDuration" : 0,
"pageviews" : 1,
"newUsers" : 1,
"sessionDuration" : 0,
"pageviewsPerSession" : 1,
"bounceRate" : 100,
"goal" : 0,
"accId" : "92025510",
"agencyId" : ObjectId("5e3136e4c2a1b60c89ae07cc"),
"accountMongoId" : ObjectId("5e4ee454cdc4db6a02696405"),
"dataForDate" : "2018-04-01",
"dataForDateTime" : ISODate("2018-04-01T00:00:00.000Z")
 }

Answer 1

跳出率

单页会话的百分比（即该人从第一页离开财产的会话的百分比。

这是由Google完成的内部计算，我建议您不要使用ga:bouncerate来进行自我计算>