我想在此link中提取有关每个广告的信息。现在,我可以自动单击See Ad Details
了,但是有很多基础数据并不容易将它们整理成整洁的数据框。
library(RSelenium)
rs <- rsDriver()
remote <- rs$client
remote$navigate(
paste0(
"https://www.facebook.com/ads/library/?",
"active_status=all&ad_type=political_and_issue_ads&country=US&",
"impression_search_field=has_impressions_lifetime&",
"q=actblue&view_all_page_id=38471053686"
)
)
test <- remote$findElement(using = "xpath", "//*[@class=\"_7kfh\"]")
test$clickElement()
## Manually figured out element
test <- remote$findElement(using = "xpath", "//*[@class=\"_7lq0\"]")
test$getElementText()
输出文本本身很乱,但是我相信经过一些时间和努力,可以将其整理成有用的东西。问题是在
中处理基础数据我不知道如何系统地提取此图像,尤其是传单svg。在这种情况下,我将如何处理每个广告,然后提取详细信息中可用的全部数据?
年龄和性别图形是Canva元素。要将其获取为图像,可以对元素进行截图。 Python示例:
driver.find_element_by_tag_name('canvas').screenshot("age_and_gender.png")
显示此广告的位置是SVG,您可以用相同的方法将其保存为图像。结果将不是很准确,因为SVG的可见部分与实际部分不同。但是您可以在之后裁剪图像。 Python示例:
driver.find_element_by_tag_name('svg').screenshot("where_this_ad_was_shown.png")
要从中提取全部数据,您不能使用Selenium。获取数据的方式是配置代理服务器,捕获API请求并获取JSON格式的数据。是的,有可能。
简单的方法是使用某些请求来获取广告和详细信息,而无需使用Selenium。 Python工作示例:
import json
import requests
params = (
('q', 'actblue'),
('count', '1000'), # default is 30, for 38471053686 it will return about 300 results.
('active_status', 'all'),
('ad_type', 'political_and_issue_ads'),
('countries/[0/]', 'US'),
('impression_search_field', 'has_impressions_lifetime'),
('view_all_page_id', '38471053686'),
)
data = {'__a': '1', }
with requests.session() as s:
response = s.post('https://www.facebook.com/ads/library/async/search_ads/', params=params, data=data)
ads = json.loads(response.text.replace('for (;;);', ''))['payload']['results']
for ad in ads:
ad_details_params = (
('ad_archive_id', ad[0]['adArchiveID']),
('country', 'US'),
)
response = s.post('https://www.facebook.com/ads/library/async/insights/', params=ad_details_params, data=data)
print('parse json from response')
不是:Facebook不允许未经书面同意就自动收集数据权限https://www.facebook.com/apps/site_scraping_tos_terms.php
但是众所周知,Facebook不会拒绝收集我们的数据。
每个广告详细信息的响应将类似于:
{
"__ar": 1,
"payload": {
"ageGenderData": [
{
"age_range": "18-24",
"female": 0.03,
"male": 0.05,
"unknown": 0
},
{
"age_range": "25-34",
"female": 0.12,
"male": 0.12,
"unknown": 0.01
},
{
"age_range": "35-44",
"female": 0.16,
"male": 0.09,
"unknown": 0
},
{
"age_range": "45-54",
"female": 0.11,
"male": 0.05,
"unknown": 0
},
{
"age_range": "55-64",
"female": 0.09,
"male": 0.04,
"unknown": 0
},
{
"age_range": "65+",
"female": 0.09,
"male": 0.03,
"unknown": 0
}
],
"currency": "USD",
"currencyMatched": true,
"impressions": "35\u00a0B - 40\u00a0B",
"locationData": [
{
"reach": 0,
"region": "Alabama"
},
{
"reach": 0,
"region": "Utah"
},
{
"reach": 0,
"region": "Maine"
},
{
"reach": 0,
"region": "Louisiana"
},
{
"reach": 0,
"region": "Kentucky"
},
{
"reach": 0,
"region": "Kansas"
},
{
"reach": 0,
"region": "Idaho"
},
{
"reach": 0,
"region": "Delaware"
},
{
"reach": 0,
"region": "Connecticut"
},
{
"reach": 0,
"region": "Arkansas"
},
{
"reach": 0,
"region": "Hawaii"
},
{
"reach": 0,
"region": "Alaska"
},
{
"reach": 0,
"region": "Montana"
},
{
"reach": 0,
"region": "West Virginia"
},
{
"reach": 0,
"region": "Vermont"
},
{
"reach": 0,
"region": "Mississippi"
},
{
"reach": 0,
"region": "Wyoming"
},
{
"reach": 0,
"region": "Oklahoma"
},
{
"reach": 0,
"region": "North Dakota"
},
{
"reach": 0,
"region": "New Mexico"
},
{
"reach": 0,
"region": "New Hampshire"
},
{
"reach": 0,
"region": "Nebraska"
},
{
"reach": 0,
"region": "Rhode Island"
},
{
"reach": 0,
"region": "South Dakota"
},
{
"reach": 0.01,
"region": "Wisconsin"
},
{
"reach": 0.01,
"region": "Missouri"
},
{
"reach": 0.01,
"region": "Oregon"
},
{
"reach": 0.01,
"region": "Minnesota"
},
{
"reach": 0.01,
"region": "Maryland"
},
{
"reach": 0.01,
"region": "New Jersey"
},
{
"reach": 0.01,
"region": "Tennessee"
},
{
"reach": 0.01,
"region": "Washington, District of Columbia"
},
{
"reach": 0.01,
"region": "Indiana"
},
{
"reach": 0.02,
"region": "Michigan"
},
{
"reach": 0.02,
"region": "Iowa"
},
{
"reach": 0.02,
"region": "North Carolina"
},
{
"reach": 0.02,
"region": "Georgia"
},
{
"reach": 0.02,
"region": "Colorado"
},
{
"reach": 0.02,
"region": "Ohio"
},
{
"reach": 0.02,
"region": "Arizona"
},
{
"reach": 0.02,
"region": "Pennsylvania"
},
{
"reach": 0.02,
"region": "Virginia"
},
{
"reach": 0.03,
"region": "Washington"
},
{
"reach": 0.03,
"region": "Massachusetts"
},
{
"reach": 0.04,
"region": "Illinois"
},
{
"reach": 0.04,
"region": "Florida"
},
{
"reach": 0.06,
"region": "New York"
},
{
"reach": 0.13,
"region": "California"
},
{
"reach": 0.19,
"region": "Texas"
}
],
"singleCountry": "US",
"spend": "$500 - $599",
"pageSpend": {
"currentWeek": null,
"isPoliticalPage": true,
"weeklyByDisclaimer": {
"WARREN FOR PRESIDENT, INC.": 270970
},
"lifetimeByDisclaimer": {
"Elizabeth for MA": 781272,
"Warren for President": 3396973,
"": 13584,
"WARREN FOR PRESIDENT, INC.": 4081618,
"the Elizabeth Warren Presidential Exploratory Committee": 219471
},
"hasPoliticalSpendInAnyCountry": true
},
"pageBlurb": "United States Senator from Massachusetts, former teacher, and candidate for President of the United States. (official campaign account)"
},
"bootloadable": {},
"ixData": {},
"bxData": {},
"gkxData": {},
"qexData": {},
"lid": "6796246259692811543"
}
最后,要从R运行此python代码,请使用reticulate
,然后简单地将整个python脚本作为字符串运行-请注意,如果python脚本不包含任何"
字符,则使用它非常方便直接掉入R,像这样
library(reticulate)
py_run_string("import json
import requests
rest of script"
此外,您将需要安装脚本使用的两个python库。这可以通过以下方式完成:在Mac上打开终端,然后输入pip install json
以安装json
python库,并输入pip install requests
作为请求库)
这不是一个完整的答案,但希望它能有所帮助。
我进行了抓取/解析,但是无法理解图形数据,因为它似乎位于通过chrome开发工具中的“网络”标签访问的许多文件中的复杂位置(我发现了数据补丁,通过在网络标签中使用command + f并搜索图表中包含的单词(例如“妇女”,“未知”等))
熟悉ReactJS的人可能会更幸运!
您可以尝试使用光学字符识别(OCR)的完全不同的方法。
即,截取屏幕截图(即remote$screenshot()
),从base64转换为图像,读取它,提取相关区域(即您要获取的特定数据的位置),并使用here描述的方法将包含所需数据的区域转换为文本! (如果有机会尝试的话,我会更新,但看起来不太可能,渴望听到您的情况)